HORSE-DRAWN TO HIGH SPEED

Network rail - FLOCK LONDON

Client
Network Rail

Looking into the past, present and future of the iconic British Railway.

The style for this video was well considered and I wanted to do something that blended both old and new (see images below for moodboards and stills).
The historical side of things I felt would benefit from a digital, woodcut print illustration style. Whereas the modern sections could incorporate linework in a more minimalist, abstract type of way. The colour palette was to be more muted when we looked into the past, changing to bright pops of neon in the future.

I also liked the idea of using collaged photographs and cutouts as I felt it connected the styles together in a “printed media” sort of way.

Credit

Direction, Boards, Design & Animation - Heather Gretton
Animation Production - Flock London

Horse drawn to high speed, Network Rail moodboard ideas from animated film. Woodcut, print style. Visual Development, Concept art. Cute illustration art.
Horse drawn to high speed, Network Rail animated film still. Woodcut, old fashioned print style. Style Frame, Visual Development, Concept art. Cute illustration art.
Horse drawn to high speed, Network Rail animated film still. Screen print abstract, cutout photo style. Style Frame, Visual Development, Concept art. Cute illustration art.
Horse drawn to high speed, Network Rail colour script palette from animated film. Woodcut, print style. Visual Development, Concept art. Cute illustration art.
Storyboard of Horse drawn to high speed, Network Rail. Animation art and Visual Development, Concept art. Sketches and rough drawings frames of story.
Storyboard of Horse drawn to high speed, Network Rail. Animation art and Visual Development, Concept art. Sketches and rough drawings frames of story.
Storyboard of Horse drawn to high speed, Network Rail. Animation art and Visual Development, Concept art. Sketches and rough drawings frames of story.
Storyboard of Horse drawn to high speed, Network Rail. Animation art and Visual Development, Concept art. Sketches and rough drawings frames of story.
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